Swedish furniture and homeware store IKEA is working with African designers to develop its first collection made completely by African designers. The all-African collection is to be launched in 2019. Ikea’s only African outlets are in Morocco and Egypt but the company says it is constantly evaluating new markets.
Designers from South Africa, Kenya, Senegal, Egypt, Angola, Ivory Coast and Rwanda have been asked for their ideas and designs based around modern rituals and the importance they play in the home. Bizcommunity reports that the collaboration will lead to Ikea’s first-ever all-African collection.
Ikea partners with Cape Town-based Design Indaba to produce the collection. According to reports, the African designers met in March, at the Design Indaba Conference of Creativity in Cape Town to bring together their ideas. The kick-off for the collaboration was at Ikea’s Democratic Design Center in Älmhult, Sweden.
According to AFKinsider, some of the designers involved are Bethan Rayner and Naeem Biviji from Nairobi, Ayse Birsel and Bibi Seck from Senegal, architect Christian Benimana from Rwanda, architect Issa Diabaté from Côte d’Ivoire, Kevin Gouriou, Laduma Ngxokolo from South Africa, Mikael Axelsson, Paula Nascimento, Renee Rossouw and Selly Raby Kane from Senegal.
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