Despite recession, Nollywood is alive and kicking

Nollywood, Nigeria’s film industry, has never been healthier. While Nigeria is still in recession, the country’s film industry is doing exceptionally well. The latest blockbuster, ‘The Wedding Party’ is a huge box office success, attracting audiences in Africa and around the world.

Nollywood, which produces about 2,000 films a year, is the world's second-biggest film industry outside India. In 2014, Nollywood generated $7.2 billion or 1.4 percent of Nigeria's economy, according to the Oxford Business Group.

Nollywood’s most recent success, ‘The Wedding Party’, is a comedy about the marriage of two people from Igbo and Yoruba ethnic groups, with their families engaging in entertaining rivalries. The film has turned huge crowds in Nigeria; in the first two months since the release, the film generated 400 million naira (about €1.2 million), breaking Nigeria’s record.

Nigerian films are attracting attention abroad. About a dozen Nigerian films including ‘The Wedding Party’ have been shown at international film festivals.
As ENCA reports, “the improving quality of local productions, the explosion of pan-African satellite television channels and the opening of more modern cinemas, has helped the industry take off.”

Further reading on Enca

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