Since the new year is the Year of the Rooster, both artists and entrepreneurs get inspired. On the eve of Chinese New Year, consumers were eager to buy rooster-themed products and specials. The interest in rooster-imaged products will keep boosting sales in the new year.
In the Chinese zodiac, the rooster is a divine messenger. It heralds the dawn of a new day and chases away evil demons. The zodiac figure represents energy and stands for an active and persevering attitude. According to Chinese zodiac, people born in the Year of Rooster have many excellent characteristics. They are perceived to be honest, bright, communicative and ambitious. Most of them are born handsome, and like to dress up. In daily life, they seldom rely on others.
The rooster is also an image that looks well on many luxury products, like watches, make up boxes and bag, Shanghai Daily reports. With the rooster as a major image this year, many Chinese consumers shop for traditional red items, thought to be linked to good luck and protection for the whole year.
According to the newspaper, some top luxury brands like Kate Spade, Giorgio Armani and Longchamp are incorporating not only lucky red colors but also rooster imagery into products commemorating the new lunar year.
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